Why do we gather information? Information is gathered because there is a need to know. Marketing and Advertisement have been selling information for years. However, the real need for information is the need to know private or intimate information that could come in the form of secrets. For example, if you knew the recipe for your favorite dish, you would no longer need to go to your favorite restaurant, you could make it at home. Detailed information about your life, habits, finances, and other intimate details can tell companies and researchers more or less about how to approach you, sell to you, and manage your life. If I know what you like and want I can design things to sell to you. This is what makes information valuable.